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My own journey from Olympic athlete to international sports executive taught me that success after sport rarely happens by accident. I work with athletes, federations, Olympic committees and educational institutions to create programmes that help athletes navigate transition, discover new opportunities and build fulfilling careers beyond competition. Topics: Identity beyond sport Career planning Leadership development Personal branding Employability skills Athlete mentoring

Helping sports organisations unlock growth opportunities through stronger brands, strategic partnerships and compelling storytelling. Topics: Commercial strategy Sponsorship development Brand positioning Storytelling Marketing strategy Fan engagement

An ancient Chinese proverb says: “A journey of a thousand miles begins with the first step”. You can’t argue, but is this step taken in the right direction? We are chasing success and results at any cost, but is this the all-important thing? Does a gold medal make an athlete happier? There are several answers to each of these questions, in this book I will try to share my own views and talk about the fact that, in my deep conviction, the path we follow towards our goal is more important itself t