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 ABOUT ME

Having lived in nine countries and travelled to over a hundred, I consider myself truly cosmopolitan and multilingual. After settling in Switzerland, I spent the majority of the past two decades residing and working in Lausanne, the capital of Olympic sports.
Before moving to Switzerland, I had a career as a professional athlete, representing the Soviet National Team starting from 1991. I had the privilege of playing in the starting six of the Russian National Team almost 500 times, including three consecutive Olympic Games, where we won silver medals in Sydney 2000 and Athens 2004. Additionally, I achieved four European Championships titles, a bronze medal at the World Championships, and numerous other prestigious individual awards.

Upon retiring from the Russian National Team and professional volleyball in 2004, I transitioned into the field of commercial and marketing within the global sports industry. As a strong advocate for career development through education, I encourage fellow athletes to follow my example when transitioning from professional sports. I obtained a Master's degree in Sports Administration from AISTS Lausanne, where I had the opportunity to learn from the best in class, including the IOC and the commercial department of UEFA.

In 2009, I returned to my sport and joined the International Volleyball Federation (FIVB) in Lausanne. Over the course of 12 years at FIVB, my roles included Head of Marketing. While my main focus was on marketing and commercial projects, I also gained extensive experience working on various major FIVB events, such as the London 2012 and Rio 2016 Olympic Games, as well as several World Championships. I take great pride in being deeply involved in the strategic changes and transformation of the FIVB and its major events throughout the last decade, contributing to an effective makeover of the sport of volleyball and its flagship events.

CEV Champions League Winner
3x 1993,1995, 1998

CEV European Champion
4x 1993,1997, 1999, 2001

Russian Championship 12x

FIVB World Cup 1999

(silver medal)

Olympic Games
Atlanta 1996 (4th)
Sydney 2000 (silver medal)
Athens 2004 (silver medal)

FIVB World Championship3x bronze medallist 1994, 1998, 2002

Russian National Team 
470 international matches 

WORKING EXPERIENCE

10/2022

IBA (www.iba.sport

Сommercial and Marketing Director

06/2022 - until present

FIVB Technical Delegate

11/09-01/22

FIVB / Volleyball World 

www.fivb.com 

www.volleyballworld.com  

Lausanne, CH  

01/08-10/09

UEFA (www.uefa.com) Nyon, CH

Sponsorship Sales & Event Promotion

Coordinator

07/07-12/07

International Olympic Committee www.olympic.org

Lausanne, CH 

Internship in the Sports Department

2004 - 2008

Russian Volleyball Federation www.volley.ru

Moscow, RU

Member of the Board

1990 - 2004

Professional Volleyball Player (wikipedia link)

Uralochka VC 

(www.uralochka-vc.ru

Ekaterinburg, RU

6/2024 

FIVB Volleyball Foundation 
(www.volleyballfoundation.com)

Mission
I am dedicated to continuing my work for the furtherance of sports

Values
Perseverance. Authenticity. Betterment

Languages 
Russian, English, German, Serbocroatian, Ukrainian, French

EDUCATION

2020

London Business School – Mastering Digital Marketing: SEM, SEO social media and Beyond

2018

IMD Business School – Digital Platform and Data Analytics. Lausanne, CH

2016

IMD Business School – Strategies for Leadership Programme. Lausanne, CH

2007

AISTS - International Academy of Sports Science & Technology

(www.aists.org) Lausanne, CH 

Master of Advanced Studies in Sport Administration, a postgraduate sport management programme

2004

King’s College, University of London

(www.kcl.ac.uk) London, UK

Postgraduate course in Business and

European Studies

1994 - 2000

King’s College, University of London

(www.kcl.ac.uk) London, UK

Postgraduate course in Business and

European Studies

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