On a daily basis, we are exposed to nearly 5,000 brands —from the moment the alarm rings on our smartphone in the morning to the toothbrush we use at night. As consumers, our decisions are often logical: based on price, quality, or functionality . But when it comes to sport, the rules change. Here, our choices are rarely rational. We don’t pick a favorite team or athlete by comparing prices or features. We support them with our hearts—driven by emotions, traditions, family ti

Recent Olympics and reflections on my own sporting career have led me to ponder a burning question: Where exactly do champions come from?...

My recent holidays in the sporting kingdoms of Saudi Arabia and Qatar, has left me pondering over the spectacle I witnessed in these...